Stories

Marketing geniuses use stories. One of the greatest speakers of ALL time, used tons of stories as parables in an attempt to reach His audience. Stories like the prodigal son, the sower, the mustard seed...believe Jesus is God or not, pay attention to His incredible ability to market His words, His thoughts, His plan, by using stories.

Where to Begin?

Considering how to adapt to the new Marketing -- Marketing 2.0 -- and unsure where to begin?

Start with your product or service. Is it appropriate and already adapted to today's market? Changing your products or services may feel a bit like abandoning your firstborn child, but it is the key step to future-proofing your company.

Ignoring your product or service and pushing it using the new 2.0 tools is like putting lipstick on a pig. Or in Seth Godin's newer terminology, like creating a meatball sundae. Neither works well.

Adapt your product or service first, then your Marketing efforts should flow from your adaptation.

Welcome

I'm a Marketing professional interested in the pure form of Marketing -- too many organizations across the U.S. are missing the boat. Millions of dollars spent with little to no Return on Investment, when simply, a focus back on the consumer would likely have yielded massive results.

This site will remain dedicated to Marketing in the purist sense and will consider recent Marketing ideas/concepts for all they may be worth ... or for how worthless they may be.

Thank you - feel free to comment!