emptio (Latin for Marketing)

The simple act of Marketing has been lost to trends, fads, and novel ideas that all too quickly fade into oblivion. This site is dedicated to pure Marketing. Main Entry: mar·ket·ing Function: noun 1 a : the act or process of selling or purchasing in a market b : the process or technique of promoting, selling, and distributing a product or service 2 : an aggregate of functions involved in moving goods from producer to consumer

Thursday, November 04, 2004

Welcome

I'm a Marketing professional interested in the pure form of Marketing -- too many organizations across the U.S. are missing the boat. Millions of dollars spent with little to no Return on Investment, when simply, a focus back on the consumer would likely have yielded massive results.

This site will remain dedicated to Marketing in the purist sense and will consider recent Marketing ideas/concepts for all they may be worth ... or for how worthless they may be.

Thank you - feel free to comment!

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